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Ink & Influence
At Ink & Influence our approach to the digital puzzle is simple:
Emphasize authenticity, authority, and entertainment.
To truly connect with an audience, focus on delivering valuable and relevant content while cutting out anything that might distract or detract from the message.
Alie McArdle, Senior Copywriter and Owner of Ink & Influence
Hi, I'm Alie.
I started Ink & Influence with one purpose: to do great work that gets results.
I strive to create content that is genuine and reflects my clients’ unique voice and perspective. At the same time, I understand the importance of building authority in a specific niche and providing valuable insights and expertise. Collaboration is key and we take pride in working alongside your team to get it right.
With experience spanning political campaigns, the mental health industry, food and beverage, lifestyle, travel, medical aesthetics, and more, I bring a diverse skill set to every project. Whether crafting compelling narratives, building strategic content plans, or working on a PR push, my goal is to help you connect authentically with your audience and achieve measurable success.
Let's cut the noise & cue the content.
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When I'm not working, I'm probably daydreaming, planning an adventure, or writing something for my travel blog.
Rachel Spiller, Graphic Designer and Strategist
With experience in local, statewide, and global campaigns, Rachel is a versatile communications strategist with a background in both public relations and graphic design.
Her passion for marketing began early, leading her to pursue creative and strategic advertising at Virginia Commonwealth University, where she directed social media for the Advertising Club and received the VCU Faculty Award for Excellence in Creative Advertising.
Rachel has collaborated with prominent brands like Allianz Partners, SIXT, Virginia Spirits, and Anheuser-Busch, driving impactful campaigns and connecting brands to audiences worldwide.
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